December 10, 2019
Our growth strategy: market penetration, customer retention, WOM through exceptional customer service
Since US EPA approval this past summer, BVT is officially “open for business,” and mobilizing commercial activities across the US. It’s been a busy few months selling into the Florida strawberry market (story 1 and story 2) and the Georgia blueberry market (story 3 and story 4) – and it will get even busier as we move into regional blooming seasons across the US for different crops from early 2020 into the spring and summer growing seasons.
For the past few months, we’ve met with many wonderful growers in a number of states. And we’ve noticed that each and every one of them is committed to their work, and to improving operational efficiency and yields. They’re all innovators who are genuinely open to ideas that will improve the land they work and the health and well-being of our planet.
The Company’s growth strategy with growers consists of three key activities:
1) initial market penetration, 2) customer retention and expansion through exceptional customer service, and 3) leveraging initial experiences to attract new customers through positive word of mouth (WOM).
Right now, we’re focused on closing more grower deals. Most new BVT users, who are currently using BVT on smaller percentages of their fields, are prominent early adopters of new technologies and key influencers in their communities. As they see results in their pilot fields, we expect them to increase usage of BVT to 100% of their farms over two to three growing seasons.
For more information on our growth strategy and position in the agricultural industry and the new green revolution, watch our recent Investors’ Call. Held on December 5, 2019, it features BVT’s CEO, Ashish Malik, providing a business progress update.